In this episode, account manager Ian Bolland is joined by Neil Mead, marketing & strategy director at Kuka Robotics, a leading provider of industrial automation solutions specialising in robotic systems for manufacturing and production environments.
Together, they discuss what it’s like to move over from trade journalism to marketing within the engineering sector. Neil explains how his background in journalism informs his work as a marketeer today and provides insight into what he looks for from public relations professionals.
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