SEO FOR TECHNOLOGY COMPANIES
SEO (search engine optimisation) is a process that involves trying to get your website or your content ranking highly in search engines.
The main difference between SEO and paid search is that SEO is done organically, meaning that you don’t have to pay to be featured on the first page of a search engine.
Say you’re selling 3D printers and want to target someone who is searching for 3D printers online, you need to show up as one of the top options in Google for a potential customer to see you and click on you, right? — this is the main goal of SEO.
WHY IS SEO FOR TECH SO IMPORTANT?
These days, SEO is not an optional luxury, it is essential to your brand’s visibility online. You can have the best product or service in the world, but if it’s not showing in the search rankings, nobody is going to know it exists.
In fact, a recent study shows that the first three organic search results get 50% of all clicks.
Additionally, 30 per cent of all results on page one and two don’t get any clicks at all — this is why SEO can’t be taken lightly in 2021.
SEO analysis also tells you what your audience is searching for, which can give you ideas for new products or services your business could potentially be offering.
SEO AUDIT
We can conduct full SEO audits and cover every part of your site to decide what steps you need to take next. Unlike a lot of SEO agencies, we’re not a company that uses the same template for every client we work with.
We analyse every aspect of your SEO strategy and determine the best moves for your business — because we understand that every company’s industry, niche and objectives differ and require a tailored approach.
We will even conduct competitor analysis to identify your main competitors, upcoming competitors and assess keyword gaps between you and them to highlight any opportunities you could be missing out on.
TECHNICAL SEO
Technical SEO is extremely important for your SEO success. You can have the best site with the best content, but if the technical aspects of your site aren’t up to scratch, then none of it’s going to rank.
We will make sure that Google and other search engines can easily find, crawl, render and index the pages on your website. Additionally, your site’s pages need to be secure, optimised for mobile and load quickly… along with the many other aspects that go into technical optimisation, but don’t worry — that’s what we’re here for!
Furthermore, with Google’s latest Core Web Vitals update, user experience has become a vitally important ranking factor. User experience involves how your site runs and how hassle-free it is for a user to interact with — another area we are experts in.
Specifically, technical aspects we take care of are:
- Optimising JavaScript and CSS code
- Site speed
- XML sitemaps
- Site architecture/navigation
- Crawling and indexing pages
- Canonical tags
- 301 redirects
- 404 pages
ON-PAGE SEO
On-page SEO are the bits of your page and content you can actually ‘see’. It involves optimising your HTML source code for important on-page elements such as:
- Page titles
- Title tags
- Meta descriptions
- Keyword frequency
- Internal/external links
- Image alt tags
- URL slugs
- Thin content
- Duplicate content
