BRAND IDENTITY, BRAND STRATEGY AND REBRANDING
In the competitive worlds of engineering, technology and science, standing out is like trying to find a penguin in a snowstorm. So, it’s important that businesses are memorable. The best way to do this is with an eye catching, marketable brand strategy. So, what’s stopping you?
At Stone Junction, we don’t just focus on the visual identity. Our branding process is a blend of art and science, merging cutting-edge marketing theories with a new design. A new brand should encapsulate your businesses story, personality and promise.
With countless businesses vying for attention, why limit your rebrand to a superficial makeover? Painting the penguin orange might work but giving it a red rubber glove as a hat makes it so much more memorable.
WHAT IS BRANDING?
Branding is crafting a distinct identity that embodies a business’s values, mission and essence. It’s a promise made to customers about what a business is providing. Rebranding, on the other hand, is a strategic evolution of a brand’s identity. As the market and culture changes, so too should the brand. A study found that 74 per cent of S&P global 100 companies have rebranded in the first seven years of trading, meeting the demands of their clients and customers.
HOW DOES IT WORK?
01
Initial consultations
Branding begins with in-depth consultation. Engaging in conversation about your business allows us to grasp the essence of the brand, understand the future for the business and identify challenges. This initial discussion sets the foundation for the entire branding endeavour.
02
Research
Using tried-and-tested marketing theories, we look at market dynamics, consumer behaviour and industry trends to determine what would work best for your business. This includes a deep dive into your target audience’s preferences, competitors’ strategies, and emerging patterns, serving as a basis for informed, market-led decision making.
03
Collaborative workshops
Using the research and consultation from our meetings, our experienced graphic design and PR teams transform these insights into tangible elements including logos, messaging and visual aesthetics. These sessions are done with both you and our PR team, allowing every decision to have a predictable, beneficial outcome based on proven market acumen.
04
Brand strategy
The strategies discussed in the collaborative workshops are then compiled into ‘brand books’. These books are used by our PR team to make sure that the marketing theories that make up your new brand identity are interlaced into every piece of marketing we produce. The brand book can also form the basis for all your internal work, creating a harmonious brand across all facets of your business.
What services do we offer?
DISCOVERY WORKSHOPS
Embark on a transformative journey through our brand discovery workshops — collaborative sessions designed to get to the core of your business. By delving into discussions with you on your core values, mission and vision, these workshops concentrate your brand’s essence. Insights discovered here become the guiding principles of our branding strategies. Its not just about understanding your business, its about creating a something that represents who you are that is attention-grabbing and authentic.
VISUAL IDENTITY CREATION
Our expert team of PR experts and graphic designers, armed with the insights from the collaborative workshops, craft a visual identity that goes beyond aesthetics. From logos that symbolise your business’s journey to colour schemes designed to evoke your desired emotions, and typography that speaks volumes, each element is meticulously crafted and curated. Every glance will communicate the essence of your story.
