Creative offerings from Stone Junction, paired with the agency’s technical expertise, will promote audience growth and entice new customers from across the globe.  

Geobear will work closely with Stone Junction, releasing varied content across B2B outlets, reaching sectors like construction, infrastructure and ​​commercial assets, as well as homeowners in the residential space. Content will take on technical and educational tones to broaden the understanding of potential clients with varied backgrounds in subsidence.  

Geobear is a pioneer in ground technology. It invented an injectable geopolymer subsidence solution, which provides customers with a non-invasive fix with no excavation needed, without having to compromise on quality.  

While Geobear remains a global leader in the subsidence industry, the campaign will also communicate its expertise in other areas of ground engineering. This includes sustainable practices, as its solutions produce 62 per cent less emissions than traditional excavation methods, as certified by Carbon Footprint Ltd. 

“It was clear from the pitch that Stone Junction could provide us with the perfect balance of creative and technical media support,” said Robert Glass, vice president of marketing at Geobear. “Having worked with the agency before, I’m confident in the team’s ideas and how they will deliver them. I’m eager to get the campaign moving and see how it benefits Geobear.”  

“One of Stone Junction’s core objectives is to change minds,” explained Patrick Ball, account director at Stone Junction. “As Geobear is a disruptor in its field, with its innovative geopolymer alternative to underpinning solutions, it affords us the chance to implement a joined-up campaign that questions some long-held beliefs in the industry and changes the way it tackles issues around subsidence.” 

Dr Ball will lead the campaign for Geobear, with support from senior account executive Greg Coppack and account executives Bradley Cook and Lydia Richards. Stone Junction is an award-winning specialist STEM PR agency, working on creative brand campaigns for over 50 clients globally.  

Visit www.wechangeminds.com to learn more about Stone Junction’s work with clients in the engineering industry and how it could support your business.